01
What's broken
- Lists are built by hand, then go stale
- Messages stay generic because research takes too long
- Sending stops whenever the person running it is busy
All services
Pipeline generation
The right accounts, found and contacted every day, without hiring an SDR.
Where it sits on your revenue line
- MarketingCovered
- LeadsCovered
- Sales
- Pipeline
- Revenue
- Retention
- Built once, yours to keepA one-time build that keeps running after handover.
- Accounts in your nameDomains, inboxes, CRM records and copy stay yours.
- A person approvesEvery template, and every message for 30 days.
- 30-day handoverYour team can run the system without us.
01 / 08Who it's for
Built for teams starting from one of three places.
Starting point 1
No outbound yet
Every meeting comes from referrals or the founder's network. Nobody owns finding new accounts.
Starting point 2
Outbound that stalls
Someone sends when they have time. Lists go stale and the campaign stops every time they get busy.
Starting point 3
Tools, but no system
You pay for data and sending tools, but nobody has wired them into a routine that runs every day.
One system. Every team sees the difference.
Pick a team to see what changes for them.
For founders
You stop being the only source of new meetings. Accounts are found and contacted while you run the business.
02 / 08Why it stalls
Outbound only runs when someone has time for it.
Your closer waits for meetings that never get booked, and an SDR hire costs you months before the first one arrives.
02
How it feels day to day
Pipeline reviews turn into guesses. The closer prospects instead of selling, and every quiet week feels like a market problem.
03
Why it's wrong
Finding and contacting the right accounts is repeatable work. It shouldn't depend on one person's calendar, or on a new hire to keep it going.
The usual fix
The SDR hire. Months to recruit and ramp, a salary from day one, and the whole routine walks out the door when they leave.
03 / 08How we build it
Four steps, built in your accounts.
- 1
Agree the target
We define your ICP and the buying signals that make an account worth contacting now. You approve both.
- 2
Build the data flow
Accounts come from licensed sources, get enriched and are checked against your ICP, each with a recorded reason.
- 3
Set up sending
Domains and inboxes in your name, configured with SPF, DKIM and DMARC and warmed for 2–4 weeks before volume.
- 4
Launch approved campaigns
Messages are drafted from your offer and voice. Every new template is approved, and every message is reviewed for the first 30 days.
What you keep
Everything is built in your own accounts and documented, so it keeps working after we hand over.
Deliverables
- An ICP and buying-signal list agreed with you
- Account research and enrichment from licensed data
- Outbound sending set up in your own domains and inboxes
- Campaigns drafted from your offer, voice and material
Where you decide
You approve the ICP, the signals and every new template.
After handover
Signals refresh and campaigns keep sending from your accounts.
04 / 08See it run
One account, from signal to meeting.
Agents do the research and the sending. A person approves the wording before anything goes out.
Agent repeatable workPerson a person decides
Illustrative example. Names and details are invented.
- 1
Signal spotted
AgentNorthwind Freight posts three sales roles this week.
- 2
Checked against your ICP
AgentB2B, 50–200 staff, in a region you sell to. Reason recorded.
- 3
Researched
AgentRecent expansion into a new market noted for the opening line.
- 4
Template approved
PersonYour team signed off the wording before the first send.
- 5
Sent from your outreach domain
AgentWarmed inbox in your name, away from your main domain.
- 6
Meeting with your closer
PersonReply routed with the account context attached.
05 / 08The tools behind it
Wired into the tools you already use.
Licensed data is enriched, checked against your ICP and turned into approved campaigns.
Comes in from
- ApApolloAccount data
- ClClayEnrichment
Built by Rivet, owned by you
- n8n8nOrchestration
- CdClaudeResearch and drafts
Lands in
- InInstantlySending
- HsHubSpotActivity log
06 / 08What we promise in writing
Six commitments, in writing before we start.
Every engagement runs on the same promises. They're in the scope you sign, not on a sales slide.
Scope of work
Our commitments to you
- A fixed scope, agreed before any work begins
- Everything built in accounts in your name
- No new template goes live without your approval
- A person handles every sensitive reply
- A weekly report from a named operator
- An honest answer if we're not the right fit
Your signature
RivetFor Rivet
- Handover overlap while your team takes over
- 30 days
- Domain warm-up before any sending volume
- 2–4 wks
- Approval gates before anything reaches a buyer
- 4
- Accounts held in our name
- 0
07 / 08What changes
What it costs to leave it, and what you run on instead.
The left side is what we see most often when nobody owns this part of the revenue line. The right side is what we hand over.
If nothing changes
- Your closer prospects instead of closingHours that should go to buyers go to building lists by hand.
- Lists go stalePeople change jobs and companies change direction. Old lists quietly bounce.
- Your main domain takes the riskSending volume without separate, warmed domains puts your everyday email at risk.
- Messages stay genericWithout research, every account gets the same email, and replies stay low.
- Pipeline depends on one personWhen they're busy, on leave or gone, new meetings stop.
- Spend without a recordTools bill every month with no record of who was contacted, or why.
After handover
- Accounts found every dayNew accounts that match your ICP are checked and added, each with a recorded reason.
- Research on every accountMessages start from what the account is doing now, not a generic template.
- Sending you ownDomains and inboxes in your name, configured and warmed, away from your main domain.
- Templates you approvedEvery campaign runs on wording your team signed off.
- Your closer sellsMeetings land with the person who closes, with the account context attached.
- A record of everythingWho was contacted, when and why, kept where your team can check it.
Questions about pipeline generation
Can't find yours? Bring it to the review.
We build in accounts in your name. If you already pay for tools, we use them. If not, we recommend what fits and you own the subscriptions.
Sending runs from separate domains in your name, configured with SPF, DKIM and DMARC and warmed for 2–4 weeks before any volume.
We draft from your offer, voice and material. You approve every new template, and every message is reviewed for the first 30 days.
From an ICP and buying signals you approve. Every account gets a recorded reason for being contacted.
Signals refresh and campaigns keep sending from your accounts. Your team approves new templates and reads the weekly report.
Get a written map before anyone touches a record.
In 30 minutes we map where this part of your revenue line breaks and tell you honestly whether we're the right fit.
Book a 30-minute review