Skip to content
Rivet
All case studies
LivePipeline generation

Roister

Outbound and reply agents behind a live sales operation.

Client
Roister
System
Pipeline generation
Stages
Marketing → Leads
Status
Live

The brief

Roister needed a steady flow of new sales conversations, and a way to handle replies as that volume grew, without building an SDR team first.

Instead of

Building an SDR team before the first conversations came in.

What runs now

Lead generation → Outbound → Reply agents → Live sales operation

What we built

Built the outbound SDR agents, plus the lead generation and reply agents, behind a live sales operation.

  1. 1

    Lead generation

    Agents that find and prepare target accounts for outreach.

  2. 2

    Outbound

    SDR agents that run outbound from approved material.

  3. 3

    Reply agents

    Agents that read and sort replies so the right ones reach a person.

  4. 4

    Live sales operation

    All three connected and running behind Roister's sales team.

Tools in the system

  • ApApollo
  • ClClay
  • n8n8n
  • CdClaude
  • InInstantly
  • HsHubSpot

Result

Live and running behind Roister's sales operation.

How pipeline generation works

Tracked in the weekly report

  • Accounts contacted
  • Reply rate
  • Meetings booked
Next case studyCodeNinjas

Want a system like this?

Pipeline generation is one of three systems we build. We'll tell you on a call whether it's the right place to start.