All case studies
Live, measuringPipeline generation
Rivet
Our own outbound engine, built on the same system we sell.
- Client
- Rivet
- System
- Pipeline generation
- Stages
- Marketing → Leads
- Status
- Live, measuring
The brief
Before asking clients to trust the system, we use it to find our own buyers.
Instead of
Hiring an outbound rep to find our own buyers.
What runs now
Target accounts → Outbound → Qualified replies
What we built
We run the same pipeline generation system on ourselves.
- 1
Target accounts
An agreed ICP and signal list for our own market.
- 2
Outbound
Approved campaigns sent from our own domains and inboxes.
- 3
Qualified replies
Replies sorted and routed to the right person.
Tools in the system
- ApApollo
- ClClay
- n8n8n
- CdClaude
- InInstantly
- HsHubSpot
Result
Live and measuring. We'll publish the numbers once they're measured.
How pipeline generation worksTracked in the weekly report
- Accounts contacted
- Reply rate
- Meetings booked
Want a system like this?
Pipeline generation is one of three systems we build. We'll tell you on a call whether it's the right place to start.